Small Business Owners Are Choosing a Different Kind of Fractional CFO

Mark Ollerton
Nov 18
2 min read

When most people hear “Fractional CFO,” they picture someone in a navy suit, talking in corporate jargon, and sending 40-page PDF reports that nobody actually reads. That’s… not me.

At Olly Consulting, I work with small business owners who don’t want a traditional corporate finance person. They want a partner, someone approachable, modern, and easy to talk to. Someone who can simplify their finances without the stiff corporate vibe.

And honestly? That’s exactly why clients choose me.

1. A Modern, Approachable Style

One thing I hear from new clients all the time:

“Your website felt modern, and more approachable than the usual corporate CFO firms.”

That’s intentional.

Olly Consulting is built to feel different — clean, fresh, and human. Most small business owners want to work with someone who understands the modern world, not someone who feels stuck in a 1990s boardroom.

2. Ideal for Creative, Digital, & Modern Small Businesses

If your business is in:

Digital marketing
Creative industries
Retail or e-commerce
Service-based businesses
Food & beverage
Content or media

… you’ve probably experienced the same thing many of my clients do:

Traditional CFOs don’t always get you.

They think in spreadsheets and corporate processes — not brand, customer experience, or agility. My clients appreciate that I understand how small, creative, and fast-moving businesses operate.

3. Casual Approach, Serious Financial Results

My approach is relaxed and conversational — but the work is solid.

You get:

Clean dashboards
Clear action steps
Straight answers
No jargon
No corporate fluff

Your finances should make sense, not stress you out.

4. Someone You Can Actually Talk To

Clients constantly tell me:

“You explain things in a way I can actually understand.”

And that’s the goal.

You’ll never feel embarrassed to ask questions or admit you’re unsure about something. I keep things simple, clear, and human.

5. Built for Small Teams, Not Corporations

Most Fractional CFO firms are built for big companies with complicated structures. Their approach can feel heavy and rigid.

Olly Consulting is built specifically for small business owners who want:

Fast communication
Flexible structure
Simple tools
Practical solutions
Someone who understands the realities of their world

No bureaucracy. No friction.

6. A Partner Focused on Growth — Not Just “Doing the Books”

This isn’t corporate finance theatre.

When you bring me on as your Fractional CFO, I help you with:

Cash flow management
Forecasting and planning
Improving margins
Pricing strategy
Operations and financial systems
Profitability improvements
Confident decision-making

Everything is focused on making your business healthier and more profitable.

If You Want a Fractional CFO Who Fits Your Culture

If you’re a founder or small business owner who prefers a modern, casual, creative-friendly approach to finance, then you’ll feel right at home with Olly Consulting.